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Is social media for business hype over substance?

Since its inception as a way to hook up to college girls, Mark Zuckerberg’s Facebook has literally become the world’s most popular website. Often touted as the place to be to promote your business, but does this crown really hold up to the evidence? Build and they will come Since marketers have seen the internet…

Number of visitors to the site

Overview It may sound a little like the quip about which came first the egg or chicken, but there is some evidence to suggest search engines like Google may look at visitor number when determining how to rank a site. This controversial view has to some extent been confirmed by Google in a statement where…

Keyword use in bold body text

Overview Search engines like Google use the text visible on the screen as one of the factors used to determine how important a page is to a certain search phrase. Bold body text as expected plays a role in this ranking. In short if a section of text is tagged as bold or strong, search…

Top level domain of web site

Overview When most people think of larger websites it’s no coincidence that most people expect to see a .com Not only was .com was one of the first types of domain available it’s also known as a Top level domain. For years a .com often secured a good ranking due to its status but when…

Keyword use in IMG ALT attributes

Overview The original HTML standard has always been geared with the idea of linking text documents together, but even from the earliest days there has been support for displaying images. In the starting days of the internet effective download speed were very slow and even pages containing text may take many seconds to display. When…

Keyword use in H2-H6 headline texts

Overview Along with the <h1> html tag the <H2>, <H3>, <H4>, <H5> and <H6> are termed heading tags and as such have a great impact on search engine optimisation. Unlike the <h1> tag there are no real restrictions of use and can be used as many times as makes sense on a page. As with…

Server speed

Overview As the style and content of websites have developed server speed has become a consideration in search engine optimisation. With Google in particular their mission has to been to provide the information you are looking for quickly and accurately. To this end they have stated that slow loading websites may not be listed as…

Mentions on social sites

Overview In the last ten years there has been a vital social change in the form of social networks. First started as a way to connect people, they have changed to include such things as social gaming and more recently have been seen as trusted and rapid sources of news. Google now treats links from…

Keyword use in page URL

Overview Keyword use in page URL is a technique much in the same vein as Keyword use in domain name. There is currently no evidence that Google is penalising sites which place keywords in the URL of the webpage, but this should be reviewed over time with regards to how important this ranking factor will…