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Adobe Business Catalyst eggs in one basket for Witney and Oxfordshire firms

Since its inception as a company Websites by Mark has been attracted to the seemly professional look of the product called Adobe Business Catalyst. What has stopped us in the past is pretty much the same reason we don’t ever recommend site builders like Wix and Moonfruit. Simply put when you use a platform like…

Designing a website which ranks well in Google

Since its earliest incarnation, Google has continually involved to both give more relevant results to its user as well as combat web spam created by individuals to game the system. While a lot of techniques still work equally today, Google has added some interesting changes to the mix, which make designing a great looking site…

Yoast SEO – is it all bad?

For most people, the first time they come into contact with Yoast SEO is when they look for an SEO Plugin which will help their performance on their WordPress website. So why do some people have success with the product and others struggle? In short, to get the best out of Yoast, you already need…

Bringing the 80/20 rule to SEO

When something has been around for the best part of a century and it won’t go away, you know there must be something in it. The Pareto Principle (also known as the 80-20 rule) is the simple idea that 20% of what we do has 80% of the outcome. Or in other words for everything…

Quickly ranking on search engines like Google

So you just created the best website on the planet, not only featuring a cutting edge visual design, but also penned by the modern equivalent of Shakespeare. You followed all the rules and it interesting and relevant. Two month on you still have no traffic and worse still Google wont index it. How search engines…

Html5 and the considerations for SEO

With the event of HTML5 we have all been promised that semantic mark-up is the way forward and for those who ignore this idea will be rewarded with lower rankings. SEO in a HTML4 world With HTML4 life was simpler, every page should have a single h1 tag and in source, the higher for your…

Free tools from Websites by Mark

Please find below a number of resources we are happy to give away freely. Our only requirement is that you do not claim ip, ownership or use for commercial projects. WordPress Default CSS plugin WordPress includes a number of suggested CSS rules to help the presentation of things like images and the alignment of text.…

Using on page SEO to improve your SERP’s

It is known that Google has over 200 ranking factors when deciding where your webpage appears in its search, but most of these have been designed to stop the abuse of black hat SEO companies. Generally SEO is split into on-page and off-page, simply put on-page is the content on your webpage and is perhaps…

Using Bing and Yahoo to gain advantages on Google

Although Google is the world’s largest search engine, does it always make sense to use its top 10 as the basis of your technical competitor analysis? What is top 10 analysis? Simply put top 10 analysis allows us to see the factors that Google feel are important and allows us then to implement the same…