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Some random stories from our blog.Keyword use in IMG ALT attributes
Overview The original HTML standard has always been geared with the idea of linking text documents together, but even from the earliest days there has been support for displaying images. In the starting days of the internet effective download speed were very slow and even pages containing text may take many seconds to display. When people started using images download times increased drastically and often the browsers allowed you to ‘turn off images’. For web pages that realised on graphics to be usable, this presented a real issue. Fortunately images had always had the ability to contain a text description about what the image was about. Now known as the IMG ALT tag it’s not only used for the above instances, but also is now a great component in making web pages accessible to users with a visual impairment. In addition because search engines like Google cannot see images, they…Should Google Blogger off?
Google recently announced a major upgrade to its free blogging platform Blogger. Does this represent a real leap forward in personalised communication or just another Google Application with little appeal outside the casual blogger? Blogging killed the DIY home page Free blogging services have been around for many years now and offer a great way to get that latest irritation off your chest. Many blogs are now used instead of personal websites, this comes down to many reasons but for most non technical users the power of a blog comes from being able to add new content in minutes and at the click of a button give the site a makeover. Although there are many of hosted blogs to choose from Blogger from Google is extremely popular. Blogger offers for free a way for users to create blog websites in a very short period of time, add functionality and the…Case Study – Carterton Community Centre
The Carterton Community Centre is a local meeting place for the residents of the Shilton Park development in Carterton. To coincide with its completion in 2008 an initial website was commissioned as a central focus for the centre online. Built with no end user access meant anytime the site needed updating it required the original web developer to complete the update. Two years on and the Centre is now flourishing with daily activities and a real buzz of excitement. With the website out of step with the centre, prompted its management team to look for a new solution. By visually updating the feel and redeveloping the site as a CMS, has meant real freedom for the centre in terms of where they can take the website online. Built in to the supplied solution is the ability to add open source pugins and with its integrated blog means the centre now…The Impact of the recent EMD update on search engine optimisation
EMD, or Exact Matched Domain, has always been an extremely important process for businesses as they first venture online. With the recent EMD update how should we be thinking as an industry about the way we manage accounts in the future? Put simply, an EMD is an exact keyword used within a domain for instance, if you were purchasing a website domain for an accountant in Bristol, you could use the domain bristolaccountants.co.uk. A brand domain on the other hand would use the name of the company instead. In the past, companies that were purchasing domain names for new websites would choose exact domains in relation to the keyword that they were specifically targeting, giving them an almost certain chance of appearing within the higher echelons of the Google search rankings. With the latest EMD updates things are changing and search engine optimisation professionals may have to tweak their approach.…Keyword use in domain name
Overview Exact Domain Matching has hit the headlines recently as Google has tried to crack down on this latest trick spammers use to bend the Google search results. Although Exact Domain Matching may now not work as it once did, domains which feature a close match still work and it could be argued that a close match can now take the place where Exact matches once stood. The importance of keywords in the domain name Originally it took a lot of money, time and effort to create a website. During this period people who had invested in a domain name which matched what they did was seen to have benefits and reinforce the likely content a website would have. In short the domain name could give Google a good ranking signal. Over the last decade the cost of publishing to the web has dropped drastically and for little or no…