Entries for The internet
Yell Sites, are they hell sites or are Yell Sites well SEO’d websites
With everyone’s favourite local directory website now offering SEO and marketing for your website, does Yell really have a real world solution or is it style over substance? In this article I will show you what is needed to SEO any webpage, so you can decide. Now let’s be clear about the definition of SEO before we begin. SEO is not marketing and SEO is not copywriting. The only purpose of applying SEO is to increase where your listing appears in Google. Copywriting and Marketing are there to help convert visitors to customers. While it is true that copy can be written that will convert visitors to customers, and will rank well on Google, it is important to decide which is more important for any given page. Is the primary focus to increase visibility on a Search engine on Google or to make use of the natural traffic you already…
Adobes Flash in the pan
Adobe Flash, once the popular option for creating animations, websites and games on the net, has recently come under attack by Apple, Google and Microsoft. Is it time to start turning our backs on Adobe, or will the competition finally come unstuck? A short History Created in 1996 by a company called Macromedia, Flash was originally conceived to allow designers and programmers to bring animated graphics and interactive features to the web. As the web browser of the time (and also for many of the browsers today) did not support Flash directly, Macromedia created ‘Flash Player’, a virtual machine which allowed Flash Animations to be shown on all but a few non supported systems. Flash was not the only tool that gave this functionality and Java created a year earlier also brought interactive elements to the web, but due to coming from programming routes, meant Flash was used over Java…
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The cost of free website builders
With the daily rise of online services that promise to create and host a website for free. Is it good news for everyone, or a case of too good to be true? The birth of free From its inception people have constantly looked for cheaper and cheaper ways to access the internet and get the benefits of the digital life. From the start Companies like AOL offered discount packages for the masses to get online cheaply. Often the discounts came at a price like poor connection speeds and service but in an age where the internet was new and shiny, many people were happy to put up with most things just to get online. Businesses were quick to realise the power the internet and what it had to offer, but for many the perceived costs were just too much. It was not long before certain companies started to appear on…
Are social networks really social?
With websites like Facebook and Twitter constantly attracting new users on a day by day basis, there is no doubt how popular the social networks are. But in a world of increase reports of medical conditions like depression, do social networks indicate underlying issues with the world today? BC – before computers. There is little argument that computers have transformed most people’s daily lives. If you do not use a computer yourself, your life is certainly affected by them, either through technologies like mobile phones, or even the switch to digital TV and radio. But there are other factors at play, of which computers usually get the label. Up until recent history the world was a very big place, in fact a person’s world would represent a small part of the world as a whole. Go back one hundred years and people did not really travel, they worked within walking…
MasterCard’s master plan to take over the world.
In recent years supermarkets like Tesco’s have been offering more than just food. They now offer everything from electrical, personal finance and even in one case the ability to buy your next home. With MasterCard’s recent decision to enter the arena of online retailer, is this a good thing for consumer or in a tricky credit market, is it a way for companies like MasterCard to reduce risk and make bumper profits? The vanishing high street 1995 saw the online birth of Seattle Company Amazon, initially set up as a ‘one stop bookshop’ where any book currently published could be bought. Within a short period of time Amazon started expanding it range of merchandise it sold, becoming the world’s largest online retailer. The benefits Amazon had for the consumer, choice and value. If the item was available, Amazon would have it and cheaper than anyone else. It wasn’t long before…
Un Social Network
In a world where every company and famous name is using social media to increase brand awareness, with the recent BA and Nestle online faux pas hitting the headlines, is it a case that social media is a two way street too far? When I was a lad. For years companies have used traditional media to manage it appearance to its customers. And by using traditional broadcast and media techniques, ad agencies have been very successful in offering real values to their clients. Both TV and magazine advertising has always been expert in presenting a ‘snapshot’ of the lifestyle a product offers and with only their voice to be heard for the 30 seconds between programmes. Companies have always loved the idea of a warm captive audience receptive to the advertising massage being broadcast. With the advent of the internet and the popularity of certain websites it was not long…
Should Google Blogger off?
Google recently announced a major upgrade to its free blogging platform Blogger. Does this represent a real leap forward in personalised communication or just another Google Application with little appeal outside the casual blogger? Blogging killed the DIY home page Free blogging services have been around for many years now and offer a great way to get that latest irritation off your chest. Many blogs are now used instead of personal websites, this comes down to many reasons but for most non technical users the power of a blog comes from being able to add new content in minutes and at the click of a button give the site a makeover. Although there are many of hosted blogs to choose from Blogger from Google is extremely popular. Blogger offers for free a way for users to create blog websites in a very short period of time, add functionality and the…
Marketing in a Facebook world
With recent reports of Facebook being more popular then Google, we can begin to see the seeds of what has been predicted for some time now. With political parties now actively advertising on Facebook, is your online advertising budget still best served with Google, or has Google finally lost its Ad words Lustre. A free internet Google has always promoted a free internet for all users, and to support this came up with a way for advertisers to pay for user’s usage of its service. It is well documented that users are happy to give up some of their online soul, if it means the results are great applications, interfaces and information for free. With Google’s dominant position in the market place, it meant if there was a dollar to spend on advertising, nearly all went with Google. After all in marketing a bigger audience means better results. Advertise and…
When our space became Myspace
With what we can do online exploding exponentially on a daily basis, it’s often the case that Social Networks like Myspace offer a useful way to wall your online world. With Myspace now offering a dedicated online games platform, how long before we get our first truly interactive broadcast channel, and will the first past the post end such giants as Facebook, You Tube or even Google itself. All seeing Google Google has become the centre of most people internet universe, its quick loading time and accurate results has always been popular with users and with its ever evolving services it’s difficult to see how Google will ever lose its dominate position. With the EU constantly fining Microsoft for uncompetitive practises would it is possible in the future for Google to come to the same fate. With Governments around the worlds relentless push to regulate and sanitise the net, it…
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