case study – biznetWebsites by Mark - 7 Woodrush gardens, Carterton, Oxfordshire. OX18 1JE

case study – biznet
case study – biznet

Case Study – Biznet

When six individuals came together to create Biznet, a local business networking group, it wasn’t long before the idea of a website was born.

For such an exciting on-going project Websites by Mark were more than pleased to be invited to design, create and maintain the new system.

By mixing strong visuals and practical flexibility has meant a site has been created that not only drives traffic from search engines, but also retain and converts visitors to members.

As with any new group requirements, flexibility is often the key and the sites modular design allows for rapid and agile changes to be made within a very short timeframe.

Like all Websites by Mark sites, listing on the major search engines happened in just a few days, and with its built-in features means SEO and SERP will naturally build and expand overtime.

By using cutting edge prototyping and creation tools, the site and initial content were created within a 4 hour period once again proving that with the right web design company behind you, results can be achieved quickly and within budget without the sacrifice of quality, integrity or the need to outsource the development of any part of the site to any external agency.

Our blog

Some random stories from our blog.

Mentions on social sites

Overview In the last ten years there has been a vital social change in the form of social networks. First started as a way to connect people, they have changed to include such things as social gaming and more recently have been seen as trusted and rapid sources of news. Google now treats links from these sources as a gauge of popularity and as such should not be ignored with regards to search engine optimisation. The importance of mentions on social sites The importance Google and to some extent other search engines put in these social signals is due to the wide acceptance of social media in general. Due to the sheer scale of membership of these social networks means if a proportion of the network tweets or mentions a story, search engines like Google can take the story as not only being serious but because a large proportion of…

Keyword use in bold body text

Overview Search engines like Google use the text visible on the screen as one of the factors used to determine how important a page is to a certain search phrase. Bold body text as expected plays a role in this ranking. In short if a section of text is tagged as bold or strong, search engines like Google assume this text is a more important part of the page. History of Keyword use in bold body text In the first versions of HTML the <b> tag was used to determine text which should be displayed as being bold. With the evolution of HTML, a new tag was created to really replace the <b> tag. With regards to the website visitor both tag visually do the same thing, but on a higher level using the <strong> tag is more consistent with the aims of the tag. Although both can still be…

How expensive is your free marketing?

With in excess of 100 million websites on the internet, there is always competition to get your website listed on search engines like Google. For big companies and corporation’s conventional advertising has always been a part of promoting their brand or image. For small companies and individuals who have no marketing budget, companies like Google, gave the promise of ‘free advertising’ for a piece of their online soul. But like all things starting in the USA, is there ever a free lunch, or are there hidden costs? Small time, big aspirations With a recession on and with tough times ahead, who wouldn’t want to promote their website for free? SEO and Viral marketing are often suggested as a way to get your message out there cheaply. In the early days this was very true, with a tweak here and there to your page copy, or playing with the html code…

The <s> html tag

Overview The <s> HTML tag is mainly used to style text it has the same functionality as the <strike> HTML tag. By default it displays text as with a strikethrough line through it which is ideal for showing corrections or previous amended text. It works equally as well in table based layouts as well as CSS based ones. As with all phrase based HTML tags it can be used in situations where consistancy between browsers is difficalt to acheive in other ways. When text is put between the opening and closing <s> tag it is displayed as a strikethrough text. Basic Usage <s>Some strikethrough text in here</s> Any text between the opening and closing tag will be displayed as strikethrough text. Advance Usage It is possible to style and add functionality to the <s> tag, this is done by adding an attribute to after the strike in the opening <s>…

Keyword use in page URL

Overview Keyword use in page URL is a technique much in the same vein as Keyword use in domain name. There is currently no evidence that Google is penalising sites which place keywords in the URL of the webpage, but this should be reviewed over time with regards to how important this ranking factor will be going forward. The importance of keywords in the domain name The below is an extract from the article which details the history if keyword in Domain name. Much of the below can apply to keyword use in URL but as with domain name should be reviewed in light of the recent Google EMD update. Originally it took a lot of money, time and effort to create a website. During this period people who had invested in a domain name which matched what they did was seen to have benefits and reinforce the likely content…

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